OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with Last Letter

Pick where you want to go. Every route starts with a move you can make within the hour.

Grow it to a million-dollar app

You want this to pay you, then pay you a lot.

MOVES MADE

00/ 5

STREAK

0 days

WHY THIS ROUTE

Last Letter encrypts letters to the future and releases them to named people on a date or if you miss a yearly check in, which is a problem parents, families and anyone who wants to leave words for later already feel every week. That makes it a product you can charge for early, before you have a big audience.

ARRIVED LOOKS LIKE

10 paying users within 30 days, then $1,000 a month within 6 months, tracked on one sheet.

Progress saves on this device. Sign in any time to keep it on your profile.

NEXT MOVE · WITHIN THE HOUR

1. Use Last Letter yourself today: write one letter of your own to someone you love, set for a real date

40 min

Open your deployed Last Letter, follow the guide's first run section and write one letter of your own to someone you love, set for a real date. Screenshot every moment that felt good or confusing. This is your first demo and your first bug list.

2. Write a list of 20 parents, families and anyone who wants to leave words for later you can name

30 min

Go through the parenting and family groups you are already in, your DMs and your contacts. Write 20 names with one line each on why Last Letter would help them. Real names, not personas.

3. Message the first 10 with a personal note

45 min

Send a short personal message, not a pitch deck. Offer free use for a month in return for 15 minutes of honest feedback. Track replies on a sheet.

FIRST MESSAGE · DM (X, TELEGRAM OR WHATSAPP) · TO A PARENT ON YOUR LIST

Hey [name], I just launched Last Letter, it encrypts letters to the future and releases them to named people on a date or if you miss a yearly check in. I built it with you in mind after [the thing they posted or said]. Would you try it free for a month and tell me in 15 minutes what is broken? No pitch, I just want it to be useful.

4. Set a price and ask for it

30 min

After two weeks of free use, tell your active users the price: $4 for a letter plan. Ask directly. Anyone who says yes is your first customer; anyone who says no gets one question: what would make it worth it?

FIRST MESSAGE · DM OR EMAIL · TO AN ACTIVE USER FROM WEEK ONE

Thanks for using Last Letter these two weeks. I'm moving to paid next week at $4. You have used it [X] times, so I wanted to ask you first. Want to keep going? If not, what would make it worth that to you?

5. Track one number every Monday

20 min

Make a sheet with weekly users, paying users, revenue and letters sealed. Update it every Monday for 12 weeks. Decide one change per week from what the numbers say.

Check in on me

Leave an email and we nudge you at 24 and 72 hours with your next move. Optional.

Or to keep this voyage on your profile.

PORTS ALONG THE ROUTE