OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with Kindness Relay

Pick where you want to go. Every route starts with a move you can make within the hour.

Sell it as a service

You want to set this up for clients and charge for it.

MOVES MADE

00/ 4

STREAK

0 days

WHY THIS ROUTE

Organisations want the campaign without the setup. You can sell relay launches as a done-for-you service.

ARRIVED LOOKS LIKE

Three paid relay campaigns at $300 or more each.

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NEXT MOVE · WITHIN THE HOUR

1. Write your campaign offer

20 min

Example: I design the baton art, set up the map, launch it at your event and send a journey report after 30 days. $300.

FIRST MESSAGE · EMAIL · TO A CHARITY AFTER THE 30-DAY REPORT

Hi Peter, attached is the 30-day journey report: 64 passes across two cities. Your next fundraiser is in spring; shall I plan a relay launch for that too?

2. Send it to five event or charity organisers

25 min

Target people with an event in the next two months.

FIRST MESSAGE · EMAIL · TO A CHARITY EVENTS COORDINATOR

Hi Peter, for your fun run next month I could launch a Kindness Relay: a baton runners pass on with small kind acts, drawing a live map you can show donors. I design it, launch it on the day and send you a journey report after 30 days. $300. Interested?