OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with Gatekeeper

Pick where you want to go. Every route starts with a move you can make within the hour.

Grow it to a million-dollar app
You want this to pay you, then pay you a lot.
MOVES MADE
00/ 5
STREAK
0 days
WHY THIS ROUTE
Gatekeeper reads your inbox and DMs, lets friends through, and asks strangers for a small refundable USDC fee to reach you, which is a problem founders, creators and investors who drown in cold DMs already feel every week. That makes it a product you can charge for early, before you have a big audience.
ARRIVED LOOKS LIKE
10 paying users within 30 days, then $2,610 a month within 6 months, tracked on one sheet.
Progress saves on this device. Sign in any time to keep it on your profile.
NEXT MOVE · WITHIN THE HOUR

1. Use Gatekeeper yourself today: put your own reach page in your bio and route one week of cold DMs through it

40 min

Open your deployed Gatekeeper, follow the guide's first run section and put your own reach page in your bio and route one week of cold DMs through it. Screenshot every moment that felt good or confusing. This is your first demo and your first bug list.

2. Write a list of 20 founders, creators and investors who drown in cold DMs you can name

30 min

Go through the founder and creator circles you are already in, your DMs and your contacts. Write 20 names with one line each on why Gatekeeper would help them. Real names, not personas.

3. Message the first 10 with a personal note

45 min

Send a short personal message, not a pitch deck. Offer free use for a month in return for 15 minutes of honest feedback. Track replies on a sheet.

FIRST MESSAGE · DM (X, TELEGRAM OR WHATSAPP) · TO A BUSY FOUNDER ON YOUR LIST

Hey [name], I just launched Gatekeeper, it reads your inbox and DMs, lets friends through, and asks strangers for a small refundable USDC fee to reach you. I built it with you in mind after [the thing they posted or said]. Would you try it free for a month and tell me in 15 minutes what is broken? No pitch, I just want it to be useful.

4. Set a price and ask for it

30 min

After two weeks of free use, tell your active users the price: $12 for a reach page subscription. Ask directly. Anyone who says yes is your first customer; anyone who says no gets one question: what would make it worth it?

FIRST MESSAGE · DM OR EMAIL · TO AN ACTIVE USER FROM WEEK ONE

Thanks for using Gatekeeper these two weeks. I'm moving to paid next week at $12. You have used it [X] times, so I wanted to ask you first. Want to keep going? If not, what would make it worth that to you?

5. Track one number every Monday

20 min

Make a sheet with weekly users, paying users, revenue and paid messages received. Update it every Monday for 12 weeks. Decide one change per week from what the numbers say.

Check in on me

Leave an email and we nudge you at 24 and 72 hours with your next move. Optional.

Or to keep this voyage on your profile.

PORTS ALONG THE ROUTE

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Put your name on the bow
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