OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with Reference Relay

Pick where you want to go. Every route starts with a move you can make within the hour.

Grow it to a million-dollar app
You want this to pay you, then pay you a lot.
MOVES MADE
00/ 5
STREAK
0 days
WHY THIS ROUTE
Reference Relay lets a referee sign a job reference once, which you share privately with expiring links and can revoke anytime, which is a problem job seekers and the managers who vouch for them already feel every week. That makes it a product you can charge for early, before you have a big audience.
ARRIVED LOOKS LIKE
10 paying users within 30 days, then $2,400 a month within 6 months, tracked on one sheet.
Progress saves on this device. Sign in any time to keep it on your profile.
NEXT MOVE · WITHIN THE HOUR

1. Use Reference Relay yourself today: ask one former manager to sign a reference for you

40 min

Open your deployed Reference Relay, follow the guide's first run section and ask one former manager to sign a reference for you. Screenshot every moment that felt good or confusing. This is your first demo and your first bug list.

2. Write a list of 20 job seekers and the managers who vouch for them you can name

30 min

Go through the career and tech job groups you are in, your DMs and your contacts. Write 20 names with one line each on why Reference Relay would help them. Real names, not personas.

3. Message the first 10 with a personal note

45 min

Send a short personal message, not a pitch deck. Offer free use for a month in return for 15 minutes of honest feedback. Track replies on a sheet.

FIRST MESSAGE · DM (X, TELEGRAM OR WHATSAPP) · TO A JOB SEEKER ON YOUR LIST

Hey [name], I just launched Reference Relay, it lets a referee sign a job reference once, which you share privately with expiring links and can revoke anytime. I built it with you in mind after [the thing they posted or said]. Would you try it free for a month and tell me in 15 minutes what is broken? No pitch, I just want it to be useful.

4. Set a price and ask for it

30 min

After two weeks of free use, tell your active users the price: $9 for a reference vault. Ask directly. Anyone who says yes is your first customer; anyone who says no gets one question: what would make it worth it?

FIRST MESSAGE · DM OR EMAIL · TO AN ACTIVE USER FROM WEEK ONE

Thanks for using Reference Relay these two weeks. I'm moving to paid next week at $9. You have used it [X] times, so I wanted to ask you first. Want to keep going? If not, what would make it worth that to you?

5. Track one number every Monday

20 min

Make a sheet with weekly users, paying users, revenue and references signed. Update it every Monday for 12 weeks. Decide one change per week from what the numbers say.

Check in on me

Leave an email and we nudge you at 24 and 72 hours with your next move. Optional.

Or to keep this voyage on your profile.

PORTS ALONG THE ROUTE

Apps that stack well on this route

Vouch Desk, first screen of the live demoLIVE DEMO

Vouch Desk

Recruiters pay a small USDC fee to request verified proofs from candidates, who get paid.

Reserve · refundable deposit
$219Base · Arc
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