OWNER PLAYBOOK · VOYAGE CHART

Chart your voyage with First Row

Pick where you want to go. Every route starts with a move you can make within the hour.

Grow it to a million-dollar app

You want this to pay you, then pay you a lot.

MOVES MADE

00/ 5

STREAK

0 days

WHY THIS ROUTE

Independent artists struggle to find their real fans. A tool that shows who believed first is something they will pay a little for every month.

ARRIVED LOOKS LIKE

10 paying artists, each with at least 25 claimed seats.

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NEXT MOVE · WITHIN THE HOUR

1. Set up a club for one artist you know

40 min

Use yourself or a friend who makes music. Add art and set a seat cap of 100. Claim seat number 1 as the artist.

2. Invite early fans to claim seats

15 min

The artist posts the link and asks fans to add a note on how they found them.

FIRST MESSAGE · INSTAGRAM STORY · TO THE ARTIST'S FOLLOWERS

I want to know who was here first. Claim a seat in my First Row and tell me how you found me. When I book my first headline show, the first seats get soundcheck invites. [link]

3. Pitch other artists with the proof

30 min

Show the club and offer the first month free, then $9.

FIRST MESSAGE · DIRECT MESSAGE · TO AN INDIE PRODUCER

Hi Leo, I run First Row, a club page where your earliest fans claim dated seats and you can invite them to soundchecks and listening parties. Here is one with 60 seats: [link]. Want me to set yours up? First month free, then $9.